What we’re finding more interesting is how occupiers are responding to that market, and where the opportunities still exist for businesses that don’t want to simply follow the crowd. Finding an office isn’t just about finding the best building available. It’s about understanding what best actually means for your business, and where you can get the right combination of quality, location, cost and flexibility.
There is undoubtedly a premium being placed on high-quality buildings, we’re increasingly seeing businesses look beyond the traditional definition of Grade A.
For one occupier, quality might mean a newly refurbished building with impressive amenities and a high-end reception. For another, it might mean excellent natural light, good floor-to-ceiling heights, strong connectivity and the ability to create a genuinely productive workplace. For others, the commercial deal may be just as important as the specification. This is where the market becomes more interesting.
The best buildings are attracting strong demand, but that doesn’t mean every business should simply chase the newest or most expensive space available. There are still opportunities in buildings that might not win the Grade A competition on paper but can offer better value, more efficient floorplates, greater flexibility or a location that works better for the business.
We’re also seeing a change in how businesses are committing to space. There is still demand for longer-term office commitments, particularly from established businesses, but companies are being much more considered about the amount of space they take and how that space can adapt as their business changes.
Flexible workspace is no longer simply an option for start-ups or businesses that don’t want a traditional lease. It’s becoming a strategic consideration for a much broader range of occupiers. For some businesses, that means serviced space where they can increase or decrease their footprint as headcount changes.
For others, it means a managed solution that gives them their own branded workplace while retaining greater flexibility around the term and how the space evolves. And for businesses taking a traditional lease, we’re seeing many of the same principles being applied to the deal structure, how can we make a long-term commitment without losing the ability to adapt?
We’re also seeing businesses look more closely at where they actually need to be in London. Prime locations will always command a premium. But with rents rising and the supply of the best space becoming increasingly constrained, occupiers are looking harder at the areas immediately surrounding their preferred location.
“Can we afford the best building in our first-choice postcode?”
“Can we find a better overall workplace solution one or two stops away?”
Transport connectivity, employee catchments and the quality of the building are increasingly being considered together rather than in isolation.
For us, it’s not simply that Grade A is in demand. We already know that. The more significant change is that businesses are becoming much more sophisticated in the way they assess office space.
They’re looking beyond headline rent, price per desk and the newest building. They’re considering how the workplace supports their people, how much space they actually need, how their business might change and how much flexibility they want to retain. That’s creating a much more nuanced London office market.
The best building isn’t necessarily the best office for every business.
The opportunity is in finding the right balance between quality, location, cost and flexibility, and understanding where the market is giving occupiers leverage to achieve it.
Stoneway can help you understand where the market is creating opportunities and find the right balance between quality, location, cost and flexibility.
Talk to the Stoneway team about your next office move.