Insights

In today’s competitive office marketplace, standing out from the crowd is a vital challenge that office operators must face head-on if they are to attract and retain tenants.

By leveraging cutting-edge technology, operators can enhance the appeal of their spaces while also providing their tenants with functionality that is non-negotiable for modern businesses.

But how can operators do that?

1. Smart building solutions: Incorporating smart building solutions that integrate systems, such as thermal heat detection cameras and indoor air quality monitoring solutions, lighting, and air conditioning (HVAC), is a strategic move that enhances an office’s desirability in multiple ways. These solutions not only align with the growing emphasis on sustainability but also optimise energy use, thereby reducing operational costs. By embracing these innovative solutions, office operators can position themselves as forward-thinking and strategic in the competitive office marketplace.
2. High-speed internet and connectivity: In the 21^st century, a reliable and fast internet connection is essential for an office space is to attract businesses built around data-focused, cloud-based operations. In fact, a recent survey revealed that 33% of decision-makers in UK businesses said they would most want to see their workspace operator improve their WiFi and bandwidth capabilities. Businesses that rely on online operations need better connectivity and sufficient bandwidth, so employing ultra-fast and reliable networks is a must.

4. Advanced security systems: Employees want their office environment to feel safe and secure, so operators should equip their space with advanced security systems. For example, a mobile access control system and app allows tenants to automatically sign guests in and out using a digital key on their smartphone, which, along with smart locks and surveillance cameras, can provide tenants with greater peace of mind.
5. Invest in top-class AV: One of the primary uses of offices is to host meetings. However, with global businesses and the evolution of technology, more and more interactions are conducted virtually. A world-class AV solution can be a simple way for operators to put their space at the head of the pack. Reliable and easy-to-use AV solutions, including screens, microphones, and speakers, are an investment that will ensure the demands of all their tenants are met.

Operators must embrace and implement the best technology solutions to stand out in the office workspace market and make their offerings more desirable than the competition. Recent research showed that nearly a third (31%) of UK business decision-makers value the technology on offer throughout the workspace as the most important factor to consider when selecting a flexible or coworking space.

By investing in industry-leading technology, operators can increase the appeal and functionality of their offices and attract businesses from various industries. These solutions also make the office more desirable for modern businesses with sustainability at the forefront of their minds when deciding upon their next location. By leveraging technology, office operators will ensure that their space provides an environment for tenants to thrive and meet the evolving demands of modern businesses, boasting a workspace that truly stands out from the crowd.

Written by NCG